OK Go’s Rube Goldberg Contraption
From the boys who brought you the viral Treadmill Video, comes their latest. This launched last week, and it’s already gotten 6+ million views. Aptly titled “This Too Shall Pass” this video is a single, near-four minute shot of pure Goldbergian marvel. Imagine being the one working the camera…talk about pressure.
As for who’s behind the contraption, OK Go turned to LA-based Syyn Labs. With a motto like “High Voltage Debauchery” you know you can safely set your expectations high. And the team doesn’t disappoint.
Syyn Labs is a creative collective that meshes art with technology, often with amusing and enlightening results. The team shows off their engineering and creative prowess monthly at an event called Mindshare (though this itself warrants a separate entry).
