I am so impressed with the folk at the National Film Board (of Canada). They just keep pumping out top-notch content. First their amazing free iPhone / iPod Touch app (that allows you to screen entire films), and now WaterLife. Their latest initiative is an interactive site centred on the idea that our Great Lakes […]
The first version resonated so strongly with so many people, below is Part II…I hear a Canadian version’s in the works as well. The original’s taken on a life of its own. I still meet people who talk to me about the song…even sing a verse or two (and yes, I do join in).
I LOVE the idea of using use-gen sites to run creative contests. Define the limits, and people come up with the most fascinating ways to interpret them. This is an example of the latest Cannes initiative (they’ve run some very successful contests in the past). The idea is that at midnight on May 15 all […]
It’s hard to follow the Boom De Ah Dah phenom, but this might do it.
Out with the old, in with the new: DiscoveryChannel.ca/ The site launched a little over a week ago, and while there’s still some tweaks to be made, I can’t stop raving about how much I love it…MUCH easier to navigate (and populate), and easy on the eyes… It also allows us to start afresh, in […]
Ah, there… Steaming dark-roast in cup (Starbucks’ Verona, if you’re curious), let’s catch up… You see, for the past few weeks, I’ve been scratching my head, trying to figure out how to create a multi-layered frame-in-frame look for a single Flash file. Most recently, Daily Planet host and Discovery Interactive’s resident expert, Jay Ingram, cooly […]
The latest rendition of the Disco Boom De Ah Dah vid is striking a chord locally…DiscoveryChannel.ca was first flooded with requests to put the vid up, and now it’s flooded with people looking to download it… I don’t think I’ve ever seen such an enthusiastic response to a promo…One of the viewsers mentions (and I […]
Aaah…two weeks and 30-odd coffees later, our promo site’s up. The online gods have smiled on us. And I can still (relatively honestly) say I love my job. Video uploads are a new platform for DiscoveryChannel.ca. Coupled with a creative platform like a film competition, I’m psyched to see what untapped talent we’ll find. True […]
